Like all CPG companies, the client’s success is tied to a successful transformation to the digital, customer-centric brand of the future. Their strategy includes marketing to specific brand-savvy customer segments and focusing on innovation and new product development.

Identifying and marketing to these specific customer segments was a challenge because of their wide geographical base and distributed marketing practices. Each countries was driving their own digital marketing campaigns, independent of the central IT.

FILL THE FORM TO DOWNLOAD CASE STUDY