Client Situation - The client's subscriber base kept switching between vendors and became a challenge for them to maintain their existing subscribers. Though they offered a steady set of new services, it didn’t translate to revenue generation as expected. This disparity reduced their CX opportunities.

As a result, they were looking for a digital-led solution to overhaul CX, and ensure they could guard and add to their customer base, boost sales and increase their ROI in a dynamic and unpredictable market.

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