Retail businesses today are operating in a highly competitive environment with multiple challenges that have an impact on revenue, margins and customer satisfaction. The main challenge today for a retailer is a loss of revenue due to not very-well-defined IT in stores, productivity loss in stores and distribution centers due to non-optimized IT resulting in overall customer dissatisfaction. Retail enterprises lose customers to their competitors in case of unpleasant past experiences like long waiting queues, wrong prices at checkouts, etc., while shopping. This makes it important for retail enterprises to be preemptive in providing support to the stores and distribution centers improving the productivity of the staff and overall availability of devices that are customer facing.
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