A consumer will always expect a positive experience in the product / service buying process. Companies find it hard to provide this positive experience. A positive experience is provided by properly defining the outcomes that we want to provide to the consumer throughout the the life cycle of a technology consumer product. In other words the four components of a technology product life cycle should be simplified - Simple to Buy, Simple to Install, Simple to Use and Simple to get Support.
FILL THE FORM TO DOWNLOAD THE POV