The world of marketing has undergone a sea change in the last decade. Customers now have a plethora of options in front of them before making a purchase decision.  Persona based marketing, UX, Augmented Reality all are becoming a complex reality in a world that is going digital. Selling an experience instead of merely selling the product, simplifying the ecosystem, staying relevant by constant innovation and not losing sight of the customer are few methods of providing superior customer experience in a simplified manner. FILL THE FORM TO DOWNLOAD THE POV