Rethinking Business With Customer Success
The global marketplace has evolved in recent years, becoming more utility-based than ever before. The rise of the subscription economy has been one of the major developments to illustrate this change.
The subscription model, under which companies shift from selling products to selling services, has many advantages over traditional business models. While the trend was initiated by B2C companies, the subscription-based model is now being adopted in earnest by many B2B enterprises.
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