IT in Business Strategy: Every Company is a Technology Company
Nearly every company relies on IT to create differentiation in some way. Johnson & Johnson has long been a healthcare company, but it is heavily involved in biotech. General Electric, the industrial and one-time ﬁnancial services company, conducts advanced research and sells tech products. Blue Apron sells food, but its heart is that of a tech company.
The challenge for businesses today lies in recognizing the opportunities that come from new technologies and offering value propositions before digital-native startups capture the market. Who knows what might be possible better than CIOs and CTOs? Rather than waiting to hear what capabilities are needed, IT leaders should be in the boardroom presenting new sources of innovation and efficiency. Building business and IT strategy simultaneously results in tight alignment, top-line growth and a competitive edge.
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