POV - Artificial Intelligence Enabling Marketing Operations

Artificial Intelligence Enabling Marketing Operations

The idea of singularity, where all laws of physics cease to operate has been an exciting concept for astronomers and science fiction writers. The similar point of singularity also applies to all business functions where an innovation trigger nullifies the current laws and dynamics of organizational interactions.
With Artificial Intelligence, marketing may be approaching the point of singularity wherein the known principles of marketing do not apply. Marketing has moved from a cost function to a tech driven business unit. Gartner’s Laura McLellan in her seminal blog predicted that CMOs would be spending more on technology than CIOs by 2017. Today, tech spend in marketing equals that of CIO’s budget for IT1.


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