This POV targets business IT leaders, CIOs, CTOs and addresses why the concept of external facing or client infrastructure gains prominence in today’s world. The paper highlights how client facing infrastructure plays an important role in delivering end-to-end superlative CX to consumers, and why enterprises should realize its overarching significance that contributes to factors such as customer retention, loyalty and goodwill. It explains how a digital framework can alleviate challenges faced by enterprises and provides them a platform to reap maximum benefits and long standing returns in the future.

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