Client Situation - The client’s large and massive portfolio often posed challenges in driving and coordinating marketing strategies at a global level. The size, scale and reach of their products warranted innovative marketing solutions that had to be customized out of the box. The client was looking to have a global, open and collaborative platform for experts which could reduce their planning time, ensure efficient project control and access, increase teamwork across projects and foster innovation through “Voice of the Employee”. The client wanted a digital-first approach to drive innovation, overhaul and consolidate the way projects are handled throughout the organization.
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