Client Situation – Predictive Modelling, Social Media Analytics, Simulation and Visualizations tools

The client was deeply concerned on the drop in sales of flu vaccines and lack of information among its target customers on the importance getting vaccinated. They also wanted a predictive framework to forecast flu outbreaks through weather data and vaccination rates based on demographics.

About Client - A global biopharma major manufacturing medicines in key therapeutic areas such as human vaccines, rare diseases, multiple sclerosis, oncology, immunology, infectious diseases, diabetes and cardiovascular solutions and consumer healthcare. The company has manufacturing facilities in 36 countries and provides healthcare solutions to over 170 countries across the world.

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