Client Situation – Performance Management Increases Customer Experience for a Large Private Bank
The micro ﬁnance banking segment under the banking sector is a fast growing section that encourages customers to invest, operate ﬁnancial instruments with least complexity. With this view, they were looking across the board to ﬁne tune services, improve response rates across transactions and give their customers a great experience from wherever they are located. The client, being aware of these changes wanted a digital framework to power their application landscape giving customers an adept one-stop solution.
About Client - The client is a private bank working as a microfinance lender and started operations in 2007. The bank operations are in India and have 400+ branches across the country to serve customers. The bank invests a lot in technology to enable a digital framework for transactions. They currently offer banking and financial services to their customers.
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