Client Situation - A portfolio of hundreds of trusted brands with 700 country-specific brand and campaign websites is not easy to manage in the connected world. Each brand website is the storefront for smart shoppers with smart devices who expect offers, personalization, information and
accessibility at their homes and on the go. But for our client, these websites were created, hosted and managed by local providers. The result? No standardization in creation and hosting of websites, which meant higher cost, more complexity, and prolonged time-to-market.
About Client - One of the top three consumer brand companies in the world.
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