CASE STUDY - GROWING BRANDS BY ENGAGING CONSUMERS DIGITALLY

Client Situation -The client relies on the digital medium to disseminate product and company information and run its brand marketing campaigns. Their digital footprint consists of hundreds of country-specific brand and campaign websites, which were created, hosted and managed by local providers. But with nearly 700 websites being hosted in different data centers and with little standardization in their creation and hosting process, the cost and complexity of supporting hosting providers in different countries were very high.To put its digital house in order, the client sought to leverage new technologies.

About Client - One of the top three consumer brand companies in the world, providing some of the best-known global products to people in more than 190 countries.

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