Client Situation – Digital Customer Experience Transformation through Cloud and Automaton for World’s 2nd Largest CPG Firm
Like all CPG companies, the client’s success is tied to a successful transformation to the digital, customer-centric brand of the future. Their strategy includes marketing to specific brand-savvy customer segments and focusing on innovation and new product development. Identifying and marketing to these specific customer segments was a challenge because of their wide geographical base and distributed marketing practices. Each countries was driving their own digital marketing campaigns, independent of the central IT. Additionally, the client has over 2,500 websites that handled 15 million visitors every month. The IT ecosystem supporting those sites (including datacenters, applications, content management, and hosting services as well as processes and tools) was siloed, distributed, and heterogeneous. They had significantly overprovisioned resources, and were experiencing rising costs on hosting services.
About Client - The client is a globally renowned flagship consumer goods company headquartered in U.K. and Netherlands that is more than 100 years old. They offer more than 2,000 products including foods, beverages, and personal care products to customers in more than 190 countries.
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