Client Situation – Amplifying Customer Experience for the Eighth Largest Multi-brand Retailer in the US
Running a multi-brand store involves the tight coordination of many functions like Inventory, Pricing, Billing, POS, Returns, Customer Support. The client also runs various back-end application software that controls various aspects of store operations.
With newer customers pouring in and out of their 1800 stores, the client wanted to stabilize, streamline, and provide a consistent, personalized store experience for all their customers across every interaction. They were also keen to digitize most of their transactions for frictionless customer experience.
About Client - The client is a multi-brand retailer running operations for 116 years. They are the 8th largest in the US, having over 1800 stores, across 50 locations and are part of the Fortune 500 list. They have an exhaustive product line up with products from over 2700 companies spread across 49 countries.
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