10 Strategies to Modernize Customer Support Operations
While it's certainly been overused, the old saying is still very true – the customer truly is king. Most organizations struggle
with multiple time-consuming customer service manual processes and siloed functions that collaborate little with each
other. According to Salesforce research, 92% of senior executives believe that customer experience is a key competitive differentiator and that they view customer service as the primary vehicle for improving the customer experience.
Today’s demanding customers want instant gratification. Many organizations are grappling to cope with all the advancements, while they are still stuck with the traditional customer engagement model that is primarily centered around telephonic interactions and emails. No wonder, customer support is looked upon by many organizations as a separate cost center.
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